blog
Website Performance: Accessing the Database
By Alex Carter on September 27, 2024
This is the third of four articles about Database Management Systems’ (DBMS) performance. The first of these four articles presented an overview and some installation tips. The second article talked about building the database’s tables and indexes. Parts three and four get into the meat of accessing the database, with non-SQL tips in the article […]
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Why is external network monitoring important and different from provider monitoring?
By Alex Carter on September 25, 2024
Some hosting companies provide network monitoring. Although there are critical differences between the provider’s internal monitoring and external network monitoring service like monitor.us. First, internal monitoring checks if the server and/or certain processes are up. Providers don’t check if a specific URL is available. So they can check that web server is up, but they […]
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Creating Ads on Linkedin: Part 1
By Alex Carter on September 25, 2024
If you’re working on the B2B market, using LinkedIn ads is almost a must What is LinkedIn? I’m sure that you know about the social network for business professionals, but have you ever thought about it as a marketing channel? If your business targets other businesses as customers, you should definitely use LinkedIn as an […]
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Top 5 CRM platforms for the small business
By Alex Carter on September 25, 2024
Thanks to the power of social media, customers are better connected, better informed, and their opinions carry more weight than any other time in history. Whether a forum on diabetes, a travel site offering the latest hotel reviews, or the pros and cons of the latest iPad, companies of all sizes can now leverage the […]
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Tracking the effectiveness of e-mail marketing campaigns: Open rate
By Alex Carter on September 25, 2024
When it comes to measuring the effectiveness of online marketing, there are a lot of measurement indicators available, depending on the type of campaign that is being run. E-mail marketing campaigns have one specific measurement parameter, Open Rate, which is the basic indicator in reports about the campaign’s results. Open Rate is a tricky indicator […]
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Perception is king, when it comes to website performance
By Alex Carter on September 25, 2024
This article provides performance tips that improve perceived time more than actual time. Two or three are founded on the principle of setting appropriate expectations.Measuring the time that passes while the system performs some task gives us a good indication of performance, but there’s more to the story. There are four types of time we […]
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How Internet of Things will transform application monitoring
By Alex Carter on September 25, 2024
There’s a lot of discussion and hype on the market right now about the Internet of Things, and for good reason. If projections are correct, by 2020 over 30 billion objects will wirelessly be connected to the internet. One of the “elephants in the room” on discussions about IoT are exactly how all these objects […]
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Get the most out of Google Analytics for Social Media
By Alex Carter on September 25, 2024
In the last couple of years social media is “the hit” in our everyday life. Which means it becomes more and more interesting for the business – you should be where your customers are, right? So with the growth of social networks grows the part of social media in the online marketing mix. Businesses are […]
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