It is easy to be critical. It is much harder to present practical solutions. I hesitate to write critical articles if they do not offer a better way. However, even though this article does not offer a better way, DOM performance is the elephant in the room that must be talked about. What’s Wrong With […]

The last decade has witnessed a revolution in the way that companies understand the influence of their brands, products, goods, and services in the context of consumerism. The exponential explosion in social media channels, including weblogs, message forums, and networks such as Twitter and Facebook, have created an immense “corpus” of digital content, which contain […]

NoSQL Databases have generated  lots of buzz and debates these days. Some of the industry leaders claiming that NoSQL is nothing really new and others arguing the benefits of NoSQL databases. Whatever the outcome of these debates is, the fact is that NoSQL is a hot topic today…. and Google Trends confirms this. During the […]

This is the third of four articles about Database Management Systems’ (DBMS) performance. The first of these four articles presented an overview and some installation tips. The second article talked about building the database’s tables and indexes. Parts three and four get into the meat of accessing the database, with non-SQL tips in the article […]

If you’re working on the B2B market, using LinkedIn ads is almost a must What is LinkedIn? I’m sure that you know about the social network for business professionals, but have you ever thought about it as a marketing channel? If your business targets other businesses as customers, you should definitely use LinkedIn as an […]

Thanks to the power of social media, customers are better connected, better informed, and their opinions carry more weight than any other time in history. Whether a forum on diabetes, a travel site offering the latest hotel reviews, or the pros and cons of the latest iPad, companies of all sizes can now leverage the […]

When it comes to measuring the effectiveness of online marketing, there are a lot of measurement indicators available, depending on the type of campaign that is being run. E-mail marketing campaigns have one specific measurement parameter, Open Rate, which is the basic indicator in reports about the campaign’s results. Open Rate is a tricky indicator […]

This article provides performance tips that improve perceived time more than actual time. Two or three are founded on the principle of setting appropriate expectations.Measuring the time that passes while the system performs some task gives us a good indication of performance, but there’s more to the story. There are four types of time we […]